Today, Island Tea Company donated $50.00 to The Nature Conservancy in honor of our customers! I’m so proud!
In 2007 we started giving our customers a 5 cent discount for reusing our tea packaging or for bringing in their own tins or jars to be filled. They received a 5 cents discount for each bag or container and we committed to tracking these nickels and then matching those nickels with nickels of our own and then we would make a donation to the Nature Conservancy when the fund reached $50.00. Last month we hit the mark! Actually we are $5.90 over. We’ll use that to start rebuilding the fund.
The twenty-five dollars worth of nickels saved by our customers represents 500 plastic bags, labels and twisties that did not have to be trucked off our island to a landfill. That’s neat enough, but that is also a bundle of bags, labels and twisties that Island Tea Company did not have to buy. This is such a win-win for everyone and our lovely planet, don’t you think? In fact we are so enthused with this little program of ours that we are now giving our instore customers a 10 cents discount for each bag or container that they bring in to reuse.
Maybe, just maybe, we can make our next donation before the end of 2009! That would be sweet indeed! :-)